Coming Full Circle: From Jeep Enthusiast to Industry Professional
I never imagined that stepping into a Jeep Wrangler for the first time in 2013 would set me on a life-changing journey. What started as an exciting new vehicle quickly became a passion, a career, and a way to rediscover myself.
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| Jeep Momma and Her Rubicon Adventure Begins |
Today, I work for a leading Jeep aftermarket parts company, TNT Customs, where I combine my background in media with my love for off-roading. I create content, develop marketing strategies, and connect with a community that changed my life. It’s proof that sometimes, the most unexpected roads lead to the most fulfilling destinations.
The Road to Reinvention
My transition from stay-at-home mom to Jeep industry professional wasn’t a straight road. It was full of twists, challenges, and life lessons. It started with my blog, which blossomed into the Jeep Momma brand, a platform where I shared my off-road adventures, Jeep modifications, and self-discovery journey.
As I dove deeper into the Jeep world, I found myself taking on bigger challenges—learning how to install bumpers, rock sliders, and suspension upgrades, tackling tougher trails, and gaining confidence in my technical skills.
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| DIY Jeep mods in action! |
From Blog to Brand to Career
My passion for Jeeps led me to create YouTube videos and podcasts, tapping into the storytelling skills I had honed in my television news career. What started as a way to share my experiences with friends and family quickly turned into something bigger.
Then came a pivotal moment: the Jeep industry took notice.
Brands like Steer Smarts and Extreme Terrain reached out to me to test and review their products. I wasn’t just a Jeep enthusiast anymore—I was a trusted voice in the Jeep aftermarket world.
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| Jeep Momma featured on the Steer Smarts website. |
This recognition was a turning point. It validated everything I had built and showed me that my passion had value beyond personal fulfillment.
Pushing Boundaries on the Trails and in Life
My Jeep journey has taken me to iconic off-road destinations like Moab, Utah, and the legendary Rubicon Trail, where I faced steep climbs, rocky descents, and technical obstacles that tested my limits. These experiences not only strengthened my skills but also reminded me of my own resilience.
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| A bucket-list moment! |
At the same time, I faced personal challenges—the end of my marriage, the struggle of rebuilding my life, and even a toxic relationship that tested my confidence. But off-roading had taught me something important:
No matter how rough the terrain, you can always find a way through.
That mindset carried me forward as I sought out new opportunities in the Jeep industry.
The Perfect Fit: Merging My Skills & Passion
Today, I work for a leading Jeep aftermarket parts company, where I get to combine my:
✅ Media & storytelling skills from my journalism background
✅ Off-roading expertise & technical knowledge
✅ Community engagement & content creation experience
I’m not just selling parts—I’m sharing experiences, solving problems, and inspiring others to embrace the Jeep lifestyle. My job challenges me, pushes me creatively, and allows me to stay connected to the community I love.
The best part? It never feels like « just a job. »
Coming Full Circle
Looking back, my journey from newsroom to nursery to off-road trails and now to the Jeep industry has been anything but predictable. Yet, each twist and turn has led me to exactly where I need to be—fulfilled, passionate, and excited about what’s next.
Your Passion Can Lead You to Unexpected Places
If you’re feeling stuck, lost, or uncertain about your next steps, know this:
🔹Your passions hold power.
🔹Every skill you’ve learned in life can shape your next adventure.
🔹The path may not be straight, but it’s worth following.
