Every trade show has that one booth that stands out as memorable. At Manifest 2025, from February 10-12 in Las Vegas, Torc was the owner of that booth. With the debut of our new road-show ready, custom-wrapped, open sided showcase trailer – pulled by an autonomous truck and positioned right at the front of the exhibit hall – the Torc presence at booth 215 had all the attendees talking.
Of particular interest to the attendees was a new demo experience setup, complete with a real Freightliner Cascadia driver’s seat. Guests choose from a selection of drives with their accompanying ADS data, to experience the wheel tracking while following the views and visualizations. The demo experience also highlights Aeva’s velocity-perception lidar providing another layer of explanation. After getting a first-pass explanation of self-driving technology, participants remarked they had a better understanding of the significance of the 2024 product acceptance footage playing on booth screens. Many conversations concluded with a truck walk-around and sensor sighting, ending with a selfie moment.
“We’re making it a point to get louder,” said Andrew Culhane, Torc’s Chief Commercialization Officer, who participated in a fireside chat about autonomous futures at the show. “With the new relationships we’re creating at shows like Manifest, we’re creating that larger and more complete autonomous ecosystem necessary to drive the future of freight for our partners. The Manifest show is a great place to have a spotlight moment.”
“Whenever we’re able to talk with freight professionals, trucking companies, supply chain experts and innovation thought leaders, we want to put our best foot forward and educate, not only about what we’re doing, but what the broader horizon holds for all of us,” said Jane Bailey, Vice President of Marketing & Communications. “Manifest is an exciting place to share how and what we’re doing with people who get the enormity of this technology.”
TransportTopics published news direct from the show floor, mentioning Torc’s attendance and the launch of hub-to-hub highway operations in 2027. Torc CEO Peter Vaughan Schmidt participated in a roundtable discussion on Wednesday, February 12, with Dustin Koehl, COO of Covenant, Josh Araujo, CEO of Forterra, and Paul Enos, CEO of the Nevada Trucking Association, moderated by Richard Bishop.
Manifest attracted 6,000 freight logistics, supply chain, and innovation professionals in 2025. This year’s Torc footprint and presence was the largest so far in the company’s history.
