Blacksburg, VA — Torc Robotics has been named a winner in PR Daily’s Social Media & Digital Awards in the Team of the Year (In-House) category.
PR Daily’s Social Media & Digital Awards celebrates the organizations, people and teams that know how to earn audience attention online. They are continuing to advance the fields of social media and digital communications, leading to success for their organizations or clients.
Finalists in this year’s program were honored at a special industry event recently at the Yale Club in New York City, where category winners were also revealed. Learn about the event and winning work here.
Torc was chosen from a wide pool of entries to receive recognition as a winner in PR Daily’s Social Media & Digital Awards in the Team of the Year (In-House) category for its social media awareness campaign surrounding their groundbreaking autonomous trucking technology development.
Torc revamped its social media strategy in 2023, aiming to build industry leadership and spread awareness about autonomous trucking. Through innovative and data-driven tactics, including video content and a more strategic, consistent posting cadence, Torc achieved significant growth, with 10M+ impressions and a 264% audience increase. This campaign was designed not only to inform but also to foster a deeper understanding of autonomous trucking by delivering clear, authentic information and showcasing the technology’s potential.
“Congratulations to Torc Robotics,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. “Your innovative and impactful work in the digital space truly sets you apart. PR Daily is proud to recognize their efforts.”
“Winning this award reflects our dedication to bridging the gap between complex technology and public perception. said Jane Bailey, Vice President of Marketing & Communications at Torc Robotics. “By leveraging our social media platforms as educational tools, we aim to demystify autonomous trucking, build credibility and engage with our growing community,”
Torc Robotics has been recognized for its accomplishment in a special write-up on PR Daily’s internationally read news website.
About Torc Robotics
Torc Robotics, headquartered in Blacksburg, Virginia, is an independent subsidiary of Daimler Truck AG, a global leader and pioneer in trucking. Founded in 2005 at the birth of the self-driving vehicle revolution, Torc has over 18 years of experience in pioneering safety-critical, self-driving applications. Torc offers a complete self-driving vehicle software and integration solution and is currently focusing on commercializing autonomous trucks for long-haul applications in the U.S. Torc operates test facilities in Albuquerque, New Mexico, and engineering offices in Austin, Texas; Stuttgart, Germany; and Montreal, Canada. Torc’s purpose is driving the future of freight with autonomous technology. As the world’s leading autonomous trucking solution, we empower exceptional employees, deliver a focused, hub-to-hub autonomous truck product, and provide our customers with the safest, most reliable, and cost-efficient solution to the market.
About Ragan Communications and PR Daily
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