Frustrated with order mix-ups and lagging efficiency? A webinar, « How Labeling Technology is Tackling Common QSR Challenges, » offers a surprising solution: advanced labeling.
Industry veterans Bill Shuff, product manager for Star Micronics, and John Maieli, channel partner manager for Star Micronics, shed light on how these simple tools can revolutionize QSRs in today’s digital age.
The webinar unpacks the potential of labeling technology, going beyond the sticker price tag. Shuff and Maieli emphasize how innovative labels can streamline online ordering. Imagine this: a customer places a burger with extra pickles through a mobile app. The kitchen receives a clearly labeled order, complete with any modifications, ensuring the perfect burger gets built. This not only reduces errors but also cuts down on remakes, saving time and money.
« We handle a lot of things that are used in small to medium businesses — everything from hospitality, QSRs, small retail environments, » Shuff said. « Traditionally, it’s been receipt printers and printing, and we’ve also expanded into cash drawers. We have a full line of scans and scales and as well (as a) full line of barcode scanners. »
But the benefits extend beyond online orders. The webinar showcases how labeling can transform the back-of-house. With pre-portioned ingredients labeled with expiration dates, staff can quickly identify what needs to be used first, minimizing food waste. Crystal-clear labels on containers also ensure proper storage and rotation, enhancing food safety.
« Labeling technology in the quick service industry has seen significant advancement is recent years, » Maieli said. « I think driving that need is customer preference, mobile ordering, automatic label printing and things that tie directly into the point-of-sale system, giving operators a really advanced way to label their products. It’s definitely an in-demand service. »
Shuff and Maieli stressed these advancements are cost-effective. Modern labeling systems are designed to be efficient, reducing wasted materials. Plus, the reduction in errors and food waste translates to significant cost savings. The webinar even touches on eco-friendly options, making labeling a win for both the restaurant and the environment.
In a competitive, digital-first marketplace, QSRs can’t afford inefficiencies. The webinar provides a compelling case for how labeling technology can address these challenges head-on. From boosting order accuracy to streamlining back-of-house operations, innovative labels offer a powerful and cost-effective way for QSRs to maintain a leading edge.
To watch the free webinar, click here.
