Massimo Frascella, alumnus of the Istituto d’Arte Applicata & Design in Turin, began his career at Stile Bertone.
Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both brands.
Predecessor Marc Lichte headed Audi Design since 2014. Born in 1969 in Arnsberg/Sauerland, Germany, he joined Audi from Volkswagen AG, where he led the Exterior Design Studio.
Lichte’s time at Audi saw new generations of serial best sellers introduced as well as the brand’s first standalone electric model series – the Audi e-tron, the e-tron GT, and the Q4 model family.
Together with Massimo Frascella, the company is now setting the course for the coming generations of Audi models. Over the coming years, multiple surges in technological innovation are set to decisively change shapes and functions across all vehicle segments. For this reason, Audi has recently restructured its design department to report directly to the Chairman of the Board of Management.
